How Personalization Enhances Online Experience
Let?s face it, when it comes to lingerie shopping, there?s nothing fun about it. It?s hard to find the perfect fit of a bra, pick a style that suits you, and even feel confident in the fitting room. Many women have turned to online shopping for lingerie. With the boom of ecommerce startup, Adore Me, an online personalized subscription site just for lingerie has built the perfect home for every women of every size to find the perfect set of undergarments. Founded in December of 2011 in New York City, the site gives women the chance to subscribe for $39.95 a month and receive quality lingerie, stylist tips, and an overall fun experience. Stylist Dawn Del Russo gave insight on the startup and its plans to make ever women feel beautiful.
Adore Me was founded by Morgan Hermand-Waiche along with co-founders, Fabrice Grinda, and Jose Marin. With backgrounds in entrepreneurship, consumer behavior, and internet ventures, the trio of founders found that there was a need for a way to bring affordable luxurious lingerie to every woman. Adore Me was founded as a subscription-based startup that allows women to sign up for free, fill out a personality and style quiz, and then have the option to be a VIP Member and receive a beautiful lingerie set every month that is perfect to fit and equally beautiful in style. All of the garments and pieces are manufactured under the Adore Me brand.
Adore Me Stylist, Dawn Del Russo
Del Russo is?a Stylist at Adore Me. Along with three other stylists, she works to select and personalize the pieces that go out to every VIP while also bringing many options virtually. Del Russo has experience with celebrity clients and giving beauty, confidence, and fashion advice. It is evident that she has a passion for making women feel comfortable in their own skin.
As a stylist, Del Russo explained the importance of personalization. With ecommerce technology, Adore Me has been able to build a system that allows their users to create a style ad size profile that gives the stylists knowledge about their client. Del Russo explained, ?The biggest part of the brand is the personalization and being able to work with the style and fit to cater to each individual to create the perfect piece of lingerie.? The site has found that by users giving personal details it gives them a better outcome in terms of happiness with their product, she continued, ?People love the personalization and the fact that their getting a stylist, were there to give them their perfect fit.?
Utilizing the ability to converse and get to know the client has been key for the startup. For example, Del Russo explained that by allowing users to request certain features, the company has been able to implement a better inventory. She explained that a lot of customers were constantly asking for shapewear and larger sizes. By receiving this feedback, Adore Me had been able to cater to their customer and improve their inventory for their clients.
The Adore Me staff knows the power of social media. Currently, the startup has been able to market itself and build clientele through social tactics such as Facebook, Twitter, and Pinterest. The site has also built ads on Facebook and Google. Much like any other fash-tech startup, the company knows that social media is the way to grow visibility. Del Russo explained that the site is contantly trying to find ways to market and expand its customer reach. Another factor in growth is expanding inventory and being able to dress every customer. Adore Me has also implemented a live chat option to keep constant communication with costumers and personalize their experience as much as possible.
Adore Me knows fit, quality, and budget. Del Russo made it clear that the work she does as a stylist is all about helping her customer feel great and beautiful in her own skin. ?There?s always a slight fear in lingerie shopping, in what to buy, and what to expect. Not many women feel confident, we want to bring back that confidence and radiate their natural beauty.? The price of a monthly fee not only gives user virtual styling, but a lingerie set for the price of one Victoria Secret bra.
by Samara Freschman
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