When it comes to social media and your business then you could be forgiven for thinking that you are odd one out if you do not have a Facebook or twitter presence on the Internet. Indeed the icons now appear everywhere you look from shop doors to online stores.
However before you just go and sign up for an account at one of the social media giants then you need to sit down and think how you are going to integrate it with your business and your clients, and do not make the mistake of being railroaded in to using it, as simply put it does not work for every business. If you are selling engine head gaskets as an example, to be honest are your customers really going to ?Follow you? with excitement on the Internet? Probably not.
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Source: http://www.thmg.com/social-media/how-social-media-affects-your-business/
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